TAKO – TikTok’s New AI CHATBOT Challenging Google Search Dominance
TikTok is testing Tako, an AI-powered chatbot that personalizes video recommendations and could transform search within the app, offering potential competition to Google’s search dominance. Leveraging an undisclosed third-party AI provider, TikTok’s experiment is initially limited to the Philippines but shows immense promise in enhancing user engagement and attracting search-based advertising revenue.