This video explains the term convergent media, it’s five major elements and how media convergence benefits businesses today. The video was created as a final project for ‘Convergent Media – Advanced level’ course taught by Łukasz Głombicki at Collegium Civitas, 2018. Reference: http://business.nasdaq.com/marketinsite/2017/3-Ways-to-Think-About-and-Measure-Media-Convergence.htmlhttps://www.britannica.com/topic/media-convergencehttps://www.alrc.gov.au/sites/default/files/pdfs/publications/03_media_convergence_and_the_transformed_media_environment_.pdfhttps://www.business2community.com/strategy/altimeter-report-the-convergence-of-paid-owned-and-earned-media-0224296 Made by Valeriia Spytsa (c) — Created using PowToon — Free sign