April 17, 2025
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Media Convergence – Explained

Media Convergence – Explained

This video explains the term convergent media, it’s five major elements and how media convergence benefits businesses today.

The video was created as a final project for ‘Convergent Media – Advanced level’ course taught by Łukasz Głombicki at Collegium Civitas, 2018.

Reference:

http://business.nasdaq.com/marketinsite/2017/3-Ways-to-Think-About-and-Measure-Media-Convergence.html
https://www.britannica.com/topic/media-convergence
https://www.alrc.gov.au/sites/default/files/pdfs/publications/03_media_convergence_and_the_transformed_media_environment_.pdf
https://www.business2community.com/strategy/altimeter-report-the-convergence-of-paid-owned-and-earned-media-0224296

Made by Valeriia Spytsa (c)

— Created using PowToon — Free sign up at http://www.powtoon.com/youtube/ — Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon’s animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.

      • 2 years ago

      whoever sees this, God bless you, and have a good day!

      • 3 years ago

      Niceee

      • 3 years ago

      let me take some pictures for my assignment, sis

      • 3 years ago

      This was very helpful in my assignment

      • 4 years ago

      Whta is integration 4 types of

      • 4 years ago

      This video shows that media convergence is not preventable as the emerging of digital age has finally came into a reality. The transformation of establishments, media and services into something much more accessible for consumers. It can be easily spread all around the globe with all available platforms.

      It only made me realize how time flies so fast. From watching tv shows, listening to radio programs, and reading comics from newspaper is way better than having this services online. Yes it has made the peopel's quality of lives much better but some of these media platforms are used to control and abuse the rights of their consumers.

      In the end, there's nothing we can do about. They say change is the only constant change in the world, yes it is. What we can do is to be cannie anf cautios when using the services provided by the media convergence (in 5 dimensions). We can adopt but careful at the same time to prevent small term and even long term effects.

      • 4 years ago

      This is a great video! ♥️, Because I've learned that media convergence is a joining of distinct technologies into one. Also, it involves interconnection of information communication, technologies, computer networks and media content. The convergence of certain technologies tool and its system a good factors to the users. By converging the network and content will expand a greater change to consumer to take an easier way on finding certain information. Especially on how users used computer sets, that apply convergence to communication, content and computing.
      This video help me to understand more the process and the media convergence as a whole.

      • 4 years ago

      Media Convergent is a phenomenon that involves interconnection of information, communication technologies, computer networks, and media content. It also leds to a transformation of all established media industries, services and word practices and enabled entirely new forms of content to emerge.

      There are 5 major dimensions of media convergence. First, is technological which includes 3'c namely content, communications, and computing
      Second, industrial in this aspects news, and stories are easily told thru online.
      Third is social, we can communicate others thru online. We can socialize virtualy.
      Fourth, textual in the sense that it can also be delivered thru media platforms published books or content can also be online.
      Lastly is political, they went in a virtual campaign or advertisements since people are attached in browsing media rather that traditional. By this means the dissemination of information will become efficient.

      This material is very informative and yet entertaining because of its content and the way how it was delivered or uploaded for audiences.

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