Types of Markets: B2C and B2B

When we consider markets it is important to understand the relationship between the buyer and the seller. It’s possible that a business may sell to consumers, but it’s also possible that a business may sell to another business.
The approach is to be taken in developing market strategies for each possible market will vary greatly. There are common features for example customer satisfaction will apply in both instances, however the sales tactics maybe very different. This video will explore the distinction between the two types of market.