This video explains the term convergent media, it’s five major elements and how media convergence benefits businesses today.
The video was created as a final project for ‘Convergent Media – Advanced level’ course taught by Łukasz Głombicki at Collegium Civitas, 2018.
Reference:
http://business.nasdaq.com/marketinsite/2017/3-Ways-to-Think-About-and-Measure-Media-Convergence.html
https://www.britannica.com/topic/media-convergence
https://www.alrc.gov.au/sites/default/files/pdfs/publications/03_media_convergence_and_the_transformed_media_environment_.pdf
https://www.business2community.com/strategy/altimeter-report-the-convergence-of-paid-owned-and-earned-media-0224296
Made by Valeriia Spytsa (c)
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